Discover's Identity Theft Protection

Summary

These days what company doesn't have some sort of identity theft protection? When Discover decided to upgrade their existing product they had no idea we were going to reinvent the very meaning of the phrase in their company. With innovative ideas, a talented team, and unrivaled expertise we created a product that would provide their customers with a powerful preventative tool that would help combat a very serious problem.

Role

Lead Designer and Manager employed by Experian Consumer Direct, the company contracted to update Identity Theft Protection for Discover.

Challenge

Reinvent Discover's existing product, relate an abstract concept like 'identity theft' to consumers, and utilize latest trends in a product that needed to push the envelope to stand out. Another huge project for Discover, this included multiple variations for different levels of customers along with online and offline fulfillment.

Solutions

A very talented copywriter and I created purpose in the updated Discover product. We set out to bring in more new customers then before and keep the existing ones around for as long as possible. Like the Credit ScoreTracker project, my team's involvement went well beyond layout and color choice. My partner and I created a dynamic, interactive "self assessment" to involve consumers in their own protection, a specialized "Recovery Station" for victims of Identity Theft, an Ajax content module for specialized articles, an integrated RSS feed, Flash product tour and more! Discover customers have more than a few links, they have purpose. What do your customers need?