Olympic Panel Products

Summary

As experts in overlaid plywood, the great people running Olympic Panel Products needed a hand creating an identity and website after they split from Simpson in 2003. The process of creating these branding centerpieces worked much like a team, with my initial designs as starting points and their collective input molding the final product. The brand was an instant hit and put the newly created identity on the map.

Role

Hired to create new logo and website.

Challenge

With a split from Simpson, Olympic Panel Products had a new name for their new company and needed to re-brand their same great products. From the outset, we knew their identity had to be unique, appropriate for the industry, instill the same confidence from customers and immediately get a leg up on its competitors. Two major pieces of their new marketing puzzle were a company logo and accompanying website. The logo had to reflect both the product and company name while the website had to dazzle potential customers that may not be working with the most advanced computers.

Solutions

The new logo has three sheets of plywood: one for each category of their overlay paneling products, stacked similar to the Olympic mountains (their namesake). We launched with a 'gold' and 'platinum' website that immediately created a unique identity that instantly set themselves apart from competitors still trying to figure out what this whole "Internet" thing was about. Through many changes the relationship created with OPP continues today. What can edazzle team up with you on?